a Raw Aesthetic.
Their philosophy behind apparel I found has quite a unique angle and position within the fashion industry. The concept of wearing raw denim – denim in its purest essence – untreated, unaltered, unrefined.
The denim utilises the wearers form and contour to mould against, and thus creates an ever-unique effect of weathering. I think that this allows denim to “express itself”, using the human body to be its canvas.
The etymology of DENIM : French town of Nîmes, from which ‘denim’ (de Nîmes) gets its name. The word comes from the name of a sturdy fabric called serge, originally made in Nîmes, France, by the André family. Originally called serge de Nîmes, the name was soon shortened to denim.
G-Star, I believe is all about juxtaposition, and defying the norm. Their style fuses vintage and modern military, which infuses practicality, with the elegance and chic-cuts of formal wear. Their silhouettes are truly outstanding, and the synthesis of materials eg. – denim, leather and gunmetal/brass components, which compliments each piece with attention to detail that is easily underestimated, and/or overlooked.